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Merck - Biosimilar Animation Series
Project type
Animation
Date
January 2018
Location
London
Role
Producer
Agency
Nucco
Merck innovated. Its product was complex and its audience hard to reach. Animation to the rescue!
Animation can make even the most dense subjects a joy to consume and help lock greater audience retention and brand recall.
This series for six 60" animations take its audience (US medical professionals) through the intricate workings of Biosimilars. The final creative was subject to lengthy and detailed legal and compliance review.
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