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De Beers - Grading

Project type

Film

Date

May 2018

Location

London

Role

Producer

Agency

Nucco

A diamond represents a timeless beauty. De Beers looked to position itself at the forefront of the diamond grading industry.

Drawing on its heritage and over 130 years history, the brief was to capture that timeless essence and crack open insights into cutting edge technology and processes used to grade natural diamonds, as well as detect synthetic or treated diamonds.

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