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Adidas x Smiley 🙂
Project type
Photography, Film (Social)
Date
2024 September
Location
London
Project Category
BTL / Retail / .com / Social
Role
Senior Creative Producer
A super fun brief from the outset, this Smiley and Adidas mashup spanned across both Originals and Sportswear BU's. Something Adidas never does. Making this campaign (launched in Jan 2025) with Smiley even more special.
Photographer / Director: Lauren Maccabee
DOP: Blue Laybourne
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