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Adidas - Bra Sizing (Social)
Project Type
BTL / Social
Date
September 2023
Location
London
Project Category
Film and Photography
Role
Senior Creative Producer
With over 90% of women wearing the wrong bra size for training, Adidas were on a mission to help everyone find their perfect fit - whatever the workout. A fun guide on what type of bra to use for which type of exercises, and how to ensure the best fit. Demystifying the dark-art of bra-sizing once and for all.
Photographer: Tom Witheral
Dir / DOP: Silence
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